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Title: The Elements of Graphic Design

Author: Alexander W. White

Condition: Like New

Format: Paperback

Publisher: Allworth Press

Pages: 160

Edition: 2002

ISBN: 978-1581152500

Dimensions: 15.6 x 1 x 23.2 cm


The Elements of Graphic Design

£18.80 Regular Price
£7.99Sale Price
  • Veteran designer and educator Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Learn how to:

    • Define and reveal dominant images, words, and concepts
    • Use scale, color and position to guide the viewer through levels of importance
    • Employ white space as a significant component of design and not merely as background
    • Use display and text type for maximum comprehension and value to the reader

    Hundreds of illustrations - culled from the canons of design, painting, architecture, and printmaking, as well as from the author*s own files - make even the most abstract concepts easily comprehensible. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.